AXLR8 was founded in 1993 and produced the internal CRM for one client for the first 6 years.
The client became a very successful sales and service company as a result. They used the system to help acquire and keep 300 of the Times Top 1000 companies as clients and many public sector organisations. When the company was sold in 1998, the money raised was reinvested by the shareholders in developing and marketing the FastTrack CRM system that had been so successful at building that business.
AXLR8 have now grown massively, therefore having the ability to provide for many industries.